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Crush It!: Why NOW Is the Time to Cash In on Your Passion

SKU: 0061914177
Stock: 1000
Author: Gary Vaynerchuk
Binding: Hardcover
EAN: 9780061914171
ISBN: 0061914177
Number Of Pages: 160
Publication Date: 2009-10-01
Release Date: 2009-10-13
Price:
$11.34

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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
Daryl Tay on 02/07/10 09:00pm
I remember the first time I watched a Gary Vee video - his website had been hacked and he was explaining what happened and how he was resolving it and his character and passion just jumped off the screen.That same character comes through right off the page in Crush It! as well. This book is not for those who are afraid of change. What Gary presents is a roadmap to understanding yourself, tapping in on your passion and building a brand around yourself to get the job done.While the book is aimed at the entrepreneur, there's a lot of takeaway for big and small businesses alike. The 13 step plan he highlights in the book can be applicable to anyone but one thing he emphasises is that while monetary cost may be low, this is going to require a heck of a lot of hours. "Just Do It" isn't a strategy that's going to work here unless you're prepared to put in those hours.Crush It! is as much about knowing yourself as knowing your audience. Gary Vee makes you think hard about what you think your "passion" is, whether you're an audio, visual or text person and what medium is best for you and if you're really going to make it work.At the end of the day, what Gary Vee encourages is building your personal brand first (not pushing your product in front of people's face!) and letting that passion energise your audience, grab their attention which then you can monetise later. If you're willing to do this, for free - it can pay back big time later.Who should read this book?If I had to pass this book to someone, I'd pass it to someone still in school or a fresh grad. Never before has having a personal brand and standing for something been so important. Maybe it'll work against you in some cases - but when you connect with the people who are genuinely interested in you for who you are and what you stand for, you'll be Crushing It.[...]
Sandra Tieger on 02/05/10 09:00pm
I think that Publishers Weekly's review (in the description) says it all:"there's nothing new here, and his unappealing swagger--repeated stories of how he crushed it and dominated grate particularly--gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice."I enjoyed seeing his show, though. His enthusiasm is impressive. But this book is read like a very long motivational speech, and truly gives nothing new. Open a Facebook account, email 1,000's of people personally, set up a video blog and speak with an excited voice on your topic... and then wait for advertisers to chase you. That's nice, but not everyone is comfortable with putting on a show, and not every subject is "excitable".
Lou Lou on 02/02/10 09:00pm
Gary does a great job explaining the power of social media networking. He also outlines the best ways to start blogging right now. Great book! Great Info! I am currently working on building a site right now and i am using the majority of the techniques I read about in this book.
RiverwoodWriter on 02/02/10 09:00pm
I thoroughly enjoyed this book from a very authentic and practical entrepreneur. His energy is infectious and his willingness to give more than expected has made him very popular, especially among wine aficionados. I've heard him on seminars and he's always great for getting you pumped up. There is a practical and how-to aspect of this book that I liked and which kept it from being a predictable or sappy "If you do what you love, the money will follow" type of book. If you're considering--or operating--an online business or a business with an online presence, you'll find this quick-read book a gem.Crush It!: Why NOW Is the Time to Cash In on Your Passion

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